TNT Latin America

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Married to the same shoot as TNT Micros, this version involved fabricating the three letters of the logo as latex bladders linked to compressors by airlines and triggered manually to expand and deflate individually on-cue.

Shot on a 10mm wide-angle lens, the acute camera positions accentuated every hilarious movement of the bladders which were covered in jackets of silver rubberised Lycra with pink elastic stitching through eyelets to enhance the corpulent character of the objects.